With sports betting – and the services, events and technologies that underpin it – continuing to drive expansion, operators face an inevitable squeeze on their resources unless they are able to secure significant investment. Many operators are looking to scale up whilst keeping costs low in order to satisfy anticipated levels of demand, which will only increase given the congested nature of the global sporting calendar in the coming months. Therefore, the opportunity to strike partnerships with third-party suppliers that can assume responsibility for key responsibilities has never been more important for ambitious betting companies.

This thought paper will explore the opportunities, challenges and concerns relating to partnerships in the betting industry, with a special focus on the field of trading and risk management, and will also look to the future to see how relationships between suppliers and operators will continue to evolve.